If starting your own nail salon
company catches your attention and you have time and money, this is a golden
opportunity for you to open a salon and become independent; start doing your
ladder to success. Many people are passionate about the world of nails.
To start your business, you must
necessarily have a business plan drawn up; this is intended to carry out
detailed planning of where you are going and the strategies to use along the
way.
In short, a nail salon business plan will help you
transform your ideas and thoughts into something real; you will stop dreaming
about your salon business to start taking the first steps that will help you
set it up and something significant to make this stay in time.
Services and Products
Some services require more
specialization than others; among the benefits, you can offer to the public
are:
·
Simple manicure and pedicure.
·
Acrylic nails.
·
Gel nails.
Current Market Demand
It should be considered that
consumers always look for a reasonable price, quality, and good service in this
type of business.
People who belong to the middle
socioeconomic levels seek to optimize their investment by obtaining a quality
service; those of a high-level A and B for their part prefer to go to exclusive
places.
Technological resources
It is necessary to have a website
and stationery required to publicize the business, also with the help of
computers the use of administration software will be needed.
Segmentation
This business is aimed at those
women who are in a range between 18 and 55 years, who are in a socioeconomic
level A, B, C, C +, each one willing to make an investment in their body, nails
and in wanting look great.
The women who usually attend nail
salons are basically because they work in nearby places or even live near the
area or those who tend to worry about their appearance.
Fortress, Threats
Among the strengths and threats
that can occur in this type of business can be mentioned:
Strength:
·
Service assisted by professionals in the area.
·
We are offering treatments aimed at the health
of the hands and feet.
·
Innovative service in the arrangement of the
hands and feet.
·
Personalized attention.
·
Competitive prices.
Threats:
·
Companies dedicated to the same branch in the
sector.
Weaknesses, Opportunities
Among the weaknesses and
opportunities that can occur in this type of business can be mentioned:
Opportunities:
·
You have several options, start a completely new
company, acquire a franchise, or buy an already established space.
·
Job opportunity for new people.
·
Job stability.
·
Community benefit
Weaknesses:
·
Lower the quality of service.
·
Insufficient attention from the salon staff.
Promotion and Marketing
When it comes to carrying out the
marketing plan, it is about how you will recruit your staff, the distribution
of staff and others, and it also includes daily information on your movements
in the room.
To publicize and promote the nail
salon services, it is advisable to invest in a website and carry out a campaign
on social networks; these must contain important information about the place,
especially aimed at a particular sector.
You can also carry out a loyalty
program such as giving a free service by accumulating a certain number of
purchases.
You can offer those people who
are always pending on network contests, and this is to achieve more visibility,
positioning, and loyalty on the part of customers.
Sales volumes
To define which is the most
convenient scheme, what we must analyze is the volume of sales and then decide
which scheme to adopt.
This is said since a manicurist
can perform between 7 and 9 services a day with a basic manicure lasting 45
minutes and between an hour and hour and fifteen minutes.
People management
In this type of business, it is
necessary to have manicurists available around nine hours a day; this is to
serve all the clients that come to the salon.
Machinery
As such, in this nail salon
business, you do not need large machines or anything like that; for this, you
will need:
·
nail lamp.
·
Tables for nails.
·
Equipment for filing nails.
·
Files and implements.
·
Supplies (Nail polish, cuticle oil, nails,
sealer, polish, primer, finishing and decoration powders, files, pliers, glue,
nail remover, soft bristle brush, decoration container boxes, towels, others)
·
Decoration and atmosphere of the place.
·
computers, cash register, management software.
Expenses, legal framework or regulations
First of all, to start your
business on the right foot, you cannot skip any procedure that allows you to
legalize your company. It is necessary to note that each country has its
specific regulations; it is recommended to make sure which are the particular
procedures; in general, the following can be mentioned:
·
perform the registration of taxpayers.
·
Make your registration in the commercial
register and thus obtain a business license.
·
Social Security
·
and finally, the approval for its opening.
As for the expenses necessary to
start the nail salon, you need to consider the costs of the constitution; they
are the essential expenses incurred at the time of opening a company or
business.
You can point out those necessary
to register the company, tax payments, general business stationery, expenses
made in banks for the opening of business accounts, payments to managers, and
any other necessary.
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