Opening a new salon or taking
over a hairdressing salon is a big task. A lot has to and needs to be
considered, from the first approval to the wall color. We have therefore put
together a few aspects and important considerations for you. Before starting,
you must have an effective barbershop business
plan.
The takeover of an existing hairdressing salon
When taking over a hairdressing
salon, it makes sense to first find out about its location and the catchment
area to indicate the purchasing power or the assumed target group. If an
existing customer base can be taken over, this is essential and represents good
start-up capital. Furthermore, knowledge of the target group and the area
around the salon is necessary for future marketing measures, which should be
adapted to this group. Furthermore, it is advisable to look at the existing
hairdressing equipment and the technical installations, whether they are in
order and how much should be invested in the repair and renovation.
What requirements does a retail space have to
meet for a salon?
The good news is that almost any
retail space can be turned into a hairdressing salon with a professional
interior designer like Bertz at your side. The basic requirements
"electricity" and "sanitary facilities" are always present.
The gradient for the wastewater must be taken into account so that the main
fundamental challenge is to get the technical installations under control. This
also results in spatial planning. You should also attach importance to a
sufficient wall surface to ensure efficient use of the space. For example,
free-standing cutting places give away a lot more space.
What do I need to open a new hair salon?
In any case, when a new salon is
opened, a high level of personal contribution is required on the operator's part;
a lot of energy and motivation are essential. The help of a professional fitter
is recommended, as good hairdresser fitters work together with specialist staff
from various industries that become important in the course of salon planning
and implementation. The first thing is an overall concept to develop the
corporate identity or to create a corporate design. Then, together with your
interior designer, you can work out the target group for which you are offering
a salon - where is your niche, what sets your salon apart from others? All
further steps in designing the rooms, the interior design, are based on this
overall concept. Furnishers often also work with advertising agencies such as
pure, taking care of the corporate design.
Furthermore, in most cases, all
water and sewage installations must be planned and installed from scratch.
In addition to the design and
basic aspects such as interior fittings and water installations, there are, of
course, building regulations that must be complied with and permits that must
be obtained. The most important are briefly listed here:
Register as a craft in the
Chamber of Crafts
Apply for static approval for
structural changes
Request for a change of use at
the regulatory office if the premises were not previously used for business
purposes, for example
Application for new outdoor
advertising (is usually done by the executing company)
Ensure adequate ventilation,
non-smoking protection, a break room, a changing room, and toilets
From a certain company size, a
guarantee of a staff room with daylight and evidence of parking spaces
How long would it take for me to be able to
start a new salon?
The period from the start of
planning to the final opening of a hairdressing salon. This depends, among
other things, on how sophisticated or labor-intensive the overall concept is.
As a rule, it is a period of a few months to half a year. During this time, the
concept must first be completed, after which the details and detailed planning
can begin. First, work plans are drawn up for furniture parts and technical
installations, as many parts have to be manufactured individually. The
technical installations are followed by a dry construction phase in which the
walls and floors are prepared, followed by the final interior design.
Are there grants and assistance for start-ups?
Special start-up programs from
the IHK and the Chamber of Crafts, which salon founders from the hairdressing
trade can also use. Here it is advisable to get in direct contact with the
respective chamber. There are also tax advisors and consultants who specialize
in hairdressing salons and who are very familiar with job-specific issues and
the legal situation for this trade.
The most common mistakes when opening a salon
and how to avoid them
Wanting to do everything alone -
the right help and advice from specialist staff and artisans are essential for
sustainable success and efficient and professional implementation of the work
steps.
No concept - as already described
several times, a coherent and well-thought-out concept for the salon is
necessary to plan the interior design and the entire marketing strategy. This
is the only way to ensure that the salon concept addresses the right target
group over the long term.
No marketing strategy and no
marketing budget - after six months at the latest, when the customers' initial
curiosity has subsided, the first dry spell comes. At this point, marketing
strategies that match the salon concept must be used to promote the
hairdressing salon and keep it in the customers' minds.
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